Marketing Sales & Service

Marketing Sales & Service is focused on planning, managing and performing marketing activities to reach organizational objectives here. 
 

Courses in our Program:

 

Marketing 1A/1B - 91240/91241
Grades: 9-12
1.0 credit
Course Note: Completion of this class will meet the state-approved formal CTE program for 1.0 exchange credit in Science or World Language or Visual, Performing & Applied Arts.
 

This course is designed for students interested in the business industry and those interested in marketing careers and co-op during their senior year. Marketing opportunities are surveyed and competencies are related to the world of work. Areas of study include advertising, communications, display, human relations, merchandising, sales, stocking and cashier operations. This course is a related course for Marketing Work-Based Learning (Co-Op). Students may contact a CTE teacher for more information. Through an articulation agreement with Baker College students who earn a grade of B or higher in this course may earn college credit. Back to Top
 

Entrepreneurship A/B - 91130/91131
Grades: 10-12
1.0 credit
Prerequisite: Marketing 1A/B or Teacher Approval
Course Note: Completion of this class will meet the state-approved formal CTE program for 1.0 exchange credit in Science or World Language or Visual, Performing & Applied Arts.
 

Entrepreneurship is a marketing related course which focuses on recognizing business opportunities, understanding the potential risks taken within the prospective business, starting the business, and operating and maintaining that business. Upon completion of this course, the student will have researched a business venture, developed a business plan and proposed the plan to potential investors and leaders. This course is a related course for Marketing Work-Based Learning (Co-Op). Students may contact a CTE teacher for more information. Through an articulation agreement with Oakland Community College and Baker College, students who earn a grade of B or higher in this course may earn college credit. Back to Top
 

Professional Marketing A/B - 91300/91301
Grades: 10-12
1.0 credit (Sports/Entertainment/Hospitality Marketing/Entrepreneurship)
Course Note: Completion of this class will meet the state-approved formal CTE program for 1.0 exchange credit in Science or World Language or Visual, Performing & Applied Arts.
 

This is an advanced marketing course. It is designed for students interested in future business careers. The student will analyze the various areas of Sports, Entertainment, Hospitality Marketing and Entrepreneurship. Upon completion of this course, the student will develop successful marketing/business plans for athletic teams, entertainment events, and the travel and tourism industry. The course content will include focusing on careers within each industry, event management, promotion, customer service,public relations, communications and merchandising. International as well as local venues will also be studied. This course is a related course for Marketing Work-Based Learning (Co-Op). Students may contact a CTE teacher for more information. Through an articulation agreement with Baker College students who earn a grade of B or higher in this course may earn college credit. Back to Top
 

Retailing & Promotional Marketing A/B - 91271/91272
Grades: 10-12
1.0 credit
Course Note: Completion of this class will meet the state-approved formal CTE program for 1.0 exchange credit in Science or World Language or Visual, Performing & Applied Arts.
 

There are two areas concentrated with this course; promotions as a professional career and retailing. Promotions will allow the students to focus on creating and implementing professional promotions. Focusing on the promotional mix the student will learn advanced concepts in focus groups/ marketing research, advertising concepts, and public relations. Retailing will have the students focus on aspects of running a day to day business, designing floor layout, pricing, purchasing, and more. This class will provide students the opportunity to develop skills in the following areas: sales process, buyer behavior, communication styles, ethics, international selling, and retailing as a career. This class will use the school store as a working class lab. The students in this class will be involved in managing the school store. This course is a related course for Marketing Work-Based Learning (Co-Op). Students may contact a CTE teacher for more information. Through an articulation agreement with Baker College students who earn a grade of B or higher in this course may earn college credit. Back to Top